Do you want to sponsor an exhibition through the Rouanet Law?

The Party Nature project has been approved on the federal incentive of the Rouanet law and on the state incentive of ProAc.

What is the project?

A photographic project that unites João Marcos Rosa's images of nature and wildlife and Andrea Goldschmidt's photos of the popular Brazilian festivals with the aim of showing the incredible visual relation that exists between what people see in their surroundings and what they create in their popular festivals.

Images of the 6 Brazilian biomes and more than 30 popular festivals that happen from north to south of the country, in a project that shows the differences and the typical identity of each of the regions of Brazil.

Who is it for?
  • To children and young people from all over Brazil.

  • To elementary and middle school teachers who want to develop different activities that use art as the basis for the discussion of several relevant and current subjects.

  • To foreigners from all over the world who would like to get to know Brazil better.

What is it composed of?
  • A photographic exhibition with 36 images accompanied by explanatory texts about the biomes and the popular festivals that they illustrate

  • A book with complementary content images

  • A multimedia platform with complementary information and spaces for exchanging information between teachers

  • Explanatory and motivational lectures

How to support?
  • The project is registered in the Rouanet and Proac laws so it is possible (for companies that operate in Brazil) to become a sponsor using tax incentives

  • If you want to take the project to your company, we can think of a format that suits your needs and demands.

  • If you want to take the project to other regions, the expansions are not yet defined and therefore we can think together of how to make this happen in the short term.

What are the main benefits to the sponsors?
  • Exposing your brand to a targeted audience

  • Possibility of developing actions of relationship with this public

  • Copies of the book for distribution to its customers

  • Setting up an exhibition in a place of your choice

  • Talk with the artists for the audience of your choice

Frequently Asked Questions

What is the Rouanet Law?


The Rouanet law is a tax incentive mechanism through which individuals and companies can support cultural projects of public display, use and circulation, using the amounts they would have to pay as income taxes.
This means that (up to the limits of value established by law) who actually pays for the projects is the government (by giving up the tax they would be entitled to), but you have the right to choose what kind of activity you would like see this amount invested on.




How do I know if I can use the benefit?


The rules of the Rouanet law are quite simple: who can allocate resources to projects using this fiscal incentive are:
- Companies that calculate profit by the real profit system
- Individuals that make the IR declaration by the complete model
If you fit into one of these two categories, you can start choosing the project you would like to support.
And you can even use both limits (your company's and your personal) since the mechanisms are separate and independent.
Now, if you do not fit these criteria, you will not be able to have the tax refund and your support would become a simple donation.




What amount can I assign to projects?


Companies can allocate up to 4% of the tax due in the year.
Individuals can allocate up to 6% of the tax due in the year.
The only way to know precisely this amount is by making the IR statement, since that is when you will know exactly what your income and expenses are and, hence, what is the amount of IR due in the year. However, in the case of individuals, this is sometimes a problem because people usually make the final IR declaration in April of the following year, but the allocation of resources must be made until December of the current year ... If your income and expenses have not changed much, a good tip might be to make an estimate based on your last year's IR, leaving some slack for any differences. In the case of lcompanies, this is usually simpler, since the company's accounting is probably making the tax due calculations monthly.




How many cultural projects can I support?


As many as you want, as long as you respect the legal limits




What happens if I allocate more than I could?


What the law sets is the discount limit you can make on your IR. If you end up allocating a value that is greater than this limit, the difference can not be lowered, and therefore, it will be a donation made by you to these projects and not a destination of a government budget.
It is not a problem, but it generates a real outlay for you or your company.




How do I choose the project to be supported?


All cultural projects approved have already been evaluated by a committee of the Ministry of Culture that checks if, in fact, they meet some minimum requirements of public interest.
Thus, among the projects already approved by the MinC you can choose based solely on your personal or business interests.
In the case of companies it is always nice to think about the relationships that you can establish with the beneficiaries, employees and/or clients from this project.




Why should I support the Party Nature project?


Party Nature is a super consistent project that allows a huge range of developments and helps teachers from public schools to work with several modern and relevant issues such as environmental preservation, cultural heritage, identity, diversity and pride of being Brazilian.
It also allows content to be developed for different curricular subjects such as history, geography, Portuguese language, physical education and arts.
In addition to providing the images that can be the basis of these academic works, the project aims to create a digital platform through which teachers can exchange ideas of activities, expanding the potential of applying these contents and, at the same time, functioning as a recognition tool for those who are more committed to disseminating content in an innovative and creative way.





São Paulo - Brasil