Andrea Goldschmidt (São Paulo, 1970) is a photographer and multimedia artist whose work is predominantly related to Brazilian Popular Festivals.

Her interest in the subject was born out of her enthusiasm for diversity, the power of the collective and the pride she feels in being Brazilian.

Granddaughter of Germans and raised within a community formed by many foreigners, Andrea understood, from a very early age, the potential for construction and aggregation that result from the natural and cultural diversity of the country where she was born.

For the artist, the Festivals are a synthesis of these powers: they are profound and beautiful events that only become possible through the strength of groups of people who work together, for common goals, producing and transmitting knowledge in the form of poetry, music, food, clothing and dance.

Before photography, Andrea worked for 15 years as a sustainability specialist, creating projects that can only exist if they are valued and carried out collectively, and teaching at universities. It already manifested its vocation to gather and transmit information to give visibility to topics that it considers relevant.

​

In his artistic works, he always seeks the poetry and color that come from nature and traditional practices, as well as the diversity of this country of continental dimensions. From his optimistic personality, comes the option of highlighting the simple and the beautiful and bypassing stereotyped and superficial views about Brazil.

In 2015, Andrea created www.festasbrasileiras.com.br , a constantly growing information portal that concentrates information, curiosities, photos and videos about the festivals. The purpose of the website is to create bridges and arouse people's interest in the topic.

In 2020, with funds from an award received from the Secretary of Culture of the State of São Paulo, he carried out the Caminhos do Divino project, an immersion in the Festa do Divino in São Luiz do Paraitinga through photographs, videos, virtual reality and augmented reality.